Everybody who has a website should try and learn some basic knowledge of search engine optimization as just a small amount of time on this subject can lead to some quality results. There are a few factors that are simple to implement but that a huge number of webmasters do not bother with. Here a re a few of the most important factors to look at.
Build a site map The site map is a page that links to all other pages on your website. When the search engine spiders visit your website they can use your site map to access all pages quickly which helps show your site is a quality one.New content The final factor is to update your site with new content. It is a good idea to make some changes periodically and possibly think about adding a blog so that your content is fresh and the search engine spiders come back to your website regularly to check for new content. If you do not want to have a blog you could just add a news section and include some related stories or include news stories based on your industry as a whole.Use correct meta tags These are your title tags, description and keywords. They show up on a search result for a relevant keyword and help to show what your site is about and get a click through to your web page. Find out the most important keywords for your niche and make sure you include them in these tags.Keyword density Try to aim for a keyword density of approximately 2 – 5%.